Amir Student has had extensive experience in Bottom-up market understanding. Working with some of the leading technology based companies in Israel on their partnering, market penetration, and competitive positioning strategies, building with his clients the inter-disciplinary elements needed for their technology’s adaptation. Amir has held a number of Business Development positions in Hi Technology companies such as Netline Communications technologies in Israel, establishing worldwide distribution channels. Amir has spent 5 years working in MarketReach International, a leading Israeli-American boutique technology consulting firm, working with clients to create market-driven value for their business. Currently Amir holds the CEO position in GoAbout Wireless, a location and monitoring technology company helping elderly people to age in-place. Amir earned his BA at the Interdiciplinary Center Herzlia – a Wharton affiliate school in Israel.